Battlegrounds is a free-to-play, multiplayer VR sandbox game bursting with action and playful freedom. Its core vision is to empower players to define their own fun, offering a spectrum of gameplay from dynamic procedural events to open-ended free play. The brand needed to radiate energy, accessibility, and a whimsical, childlike sense of play, inviting players to join a vibrant community, while maintaining a versatile aesthetic to support the diverse future worlds.